Another influencer apology? Someone fetch the notes app.
A satirical guide to the familiar influencer apology format, from the solemn opening to the suspiciously quick return to normal posting.
The Salty files
Influencers
The latest from the Salty desk. Find your next rabbit hole.
4stories to get into
The lead storyThe influencer apology video has become its own genre
The bare wall, the careful sigh, the sentence that circles the problem without landing on it: we know this format too well.
Get the full story ↗Keep scrolling
More to talk about.
How an influencer feud becomes a five-act internet drama
A fictional, satirical walkthrough of the post, the response and the comment-section machinery that turns a disagreement into a spectacle.
Kylie Jenner posts one photo and the internet opens a full inquiry
One celebrity image can launch a thousand theories. Here is how to enjoy Kylie Jenner’s visual culture without calling every detail…
No stories in this filter.
Choose another filter or show all stories on this page.